Sid began his career in the world of advertising as a Copywriter at M&C Saatchi; and over the course of a decade progressed onto leadership roles at agencies like Ad Planet, Cognito, and Construct Digital.

Sid served as the Digital Director for APAC at Cognito, a London-headquartered global network agency specialising in financial communications & marketing; where he led the Singapore and Hong Kong digital offices. More recently he led Construct Digital, a regional B2B-focused marketing agency as their General Manager where over the course of 4 years he helped grow the Construct Digital team from 12 to 50 across 3 regional offices (Singapore, Vietnam and the Philippines). He’s won numerous industry awards for his work, including Golds at both the MARKies and the Marketing Excellence Awards.

Sid’s keen interest in financial marketing also led him to become a founding member of MoneySmart, one of the largest personal finance websites and financial products aggregators in the region today.

Since 2018, Sid has spent considerable time investing both his expertise and capital in web-based businesses with a keen interest in Social Commerce and Web3 technology. His passion for advertising, investing, and entrepreneurship led him to start the KAPX Group in 2021; an organisation that aims to seamlessly bring the 3 together.

In the span of 18 months, the KAPX Group has grown to a team of 20 across 3 regional offices with 3 specialist boutique agencies and 2 Social Commerce and Web3 focused startups in its portfolio of companies.

When he’s not at work you’ll find Sid either having a swim at the pool, listening to his never-ending list of podcasts and audiobooks, or at a bar by the Singapore river indulging in a hearty conversation over a couple of G&Ts.

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