From first humbly starting out as an aspiring digital marketer, CK has since evolved to leading his own teams in planning and executing various digital marketing campaigns during his collective years of working in SMEs, MNCs and agencies. His digital marketing knowledge spans across different industries, including consumer, finance, sports, games publishing and ed tech. Some notable brands that he’s worked on include BitMEX Academy, Maplestory and Sports Schooling.

CK’s expertise in performance marketing spans across all major platforms (Facebook, Instagram, Google, Twitter, LinkedIN, Reddit), and even in niche ones like LINE, Yahoo!, Spotify, Taboola, Dianomi and Kargo. Besides that, he also has working expertise in domains like SEO, Social Media Management and Email Marketing.

Being an entrepreneur at heart, CK is always on the lookout for interesting business ideas to execute upon. This led him right into the E-commerce world 5 years ago, where he has set up various stores in the toys & games and plants niche. Since then, he has successfully sold over USD$4 million worth of products across multiple countries and continents.

His entrepreneurial exploration has also led him to successfully monetise his other website projects through Google Adsense, Amazon Associates Program and Amazon Kindle Direct Publishing.

Today, CK has found his professional fulfillment as a Growth Lead at KapX Group. At KapX, he is responsible for leading the paid media and community building teams, leveraging their expertise to achieve desired outcomes for clients and internal projects.

When not busy scratching his entrepreneurial itch, you can find him dabbling in the Web3 space - mostly exploring the potential of Blockchain, Cryptocurrencies and NFTs. He also spends time interacting with the Crypto & NFT communities on Discord, while secretly hoping that his next NFT purchases makes it as big as BAYC.

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